Project Scope

This Branding photos for Oahu LGBTQ Wedding Planner, Zabrina Zablan is all about showing the woman behind the company. Often times, our businesses are at the forefront of our brand identity and we neglect to show our ideal customers who runs the show! So, for Zabrina’s shoot, we aimed to showcase who she is, what she does, how she works and gains inspiration for the weddings that she produces. For example, Zabrina is all about recycling and being a conscience consumer when it comes to wedding planning. In light of this mission, it was important that we showed her down to earth nature, her resourcefulness and her creativity.

Project Execution

To successfully execute this branding photos for Oahu LGBTQ Wedding Planner, we did a bit of pre planning beforehand. For instance, we brainstormed and created mood boards to get a clear picture of what our end goals were. Then, I met with her at her home, where she operates all of her business activities. Her home, is cozy and wonderfully styled in her signature vibrant and fun style. Seeing this really helped me understand her businesses overall brand identity. Within a few hours we were able to curate images that reflect who Zabrina is, what her business is about and how she works.

Project Uses

Zabrina will use these photos for her website, social media and other marketing efforts such as email marketing.